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How to Become a Marketing Specialist: Moving Merchandise

What makes a product sell, and who will buy it? When companies need to sell their products, their marketing specialists provide the answers and build the campaigns that move merchandise. Working as part of a team, marketing specialists research market conditions to find the potential of products and services, learn what appeals to potential consumers, study competitors, and develop digital, print, and broadcast marketing campaigns around their findings. A bachelor’s degree in marketing, communications, English or a related area is often required for entry-level positions. A master’s degree may assist with promotion to a supervisory position. If making products move appeals to you, consider enrolling in a marketing program today!

For information on a related career, read our full article on How to Become a Marketing Manager.

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Marketing & Advertising Colleges in Your Area

Florida Technical College

Florida Technical College was founded in 1982 to provide post-secondary training in specialized business fields. FTC offers both associate degree and diploma programs in today's fastest growing occupations, such as medical assistant, business, paralegal studies, medical administrative assistant, network administration, programming, and computer drafting and design.


CollegeAmerica® was established in 1964 and continues to work today to train generations of graduates for new careers. Our experienced, student-oriented staff is prepared to assist students throughout all phases of their education experience.

California College San Diego

California College San Diego offers fast, career-focused degree programs in healthcare, business and information technology. The goal of the college is to quickly and conveniently prepare you to become a competent professional to enter a career in your chosen field.

Stevens-Henager College

Stevens-Henager College® is a nonprofit institution that is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC). The college offers fast, career-focused degree programs in healthcare, business, information technology and graphic arts.

Beckfield College

We take YOU and your goals for success seriously at Beckfield College from the minute you first enter one of our campuses or online. We help you every step of the way, beginning with a personal interview, through financial aid, during your academic studies, and finally achieving career goals upon graduation.


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