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How to Become a Marketing Specialist: Moving Merchandise

What makes a product sell, and who will buy it? When companies need to sell their products, their marketing specialists provide the answers and build the campaigns that move merchandise. Working as part of a team, marketing specialists research market conditions to find the potential of products and services, learn what appeals to potential consumers, study competitors, and develop digital, print, and broadcast marketing campaigns around their findings. A bachelor’s degree in marketing, communications, English or a related area is often required for entry-level positions. A master’s degree may assist with promotion to a supervisory position. If making products move appeals to you, consider enrolling in a marketing program today!

For information on a related career, read our full article on How to Become a Marketing Manager.

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Marketing & Advertising Colleges in Your Area

Mount Washington College

Mount Washington College's five beautiful campuses located throughout New Hampshire, offer you an array of academics, athletics and social activities.

Lansdale School of Business School

No matter what occupation you pursue, the competition for a good job is fierce. Many employers require specific job training. Lansdale School of Business is a place where you can concentrate on the skills you will need to get the job you desire.

University of the Rockies

Join an elite community when you enroll in University of the Rockies. Develop specialized skills to become a thought leader.

Westwood College

You have a dream, and we’ll put you on the fast track to achieving it. Our degree programs provide you with the knowledge, tools and support you need to earn your associate degree in as little as 17 months, your bachelor’s degree in as little as three years, or your master’s degree in just over a year.

Academy of Art University

Academy of Art University is the largest accredited private art and design university in the nation. Founded in 1929 by artists for artists, the Academy offers accredited AA, BA, BFA, B.Arch*, MA, MFA and M.Arch degree programs in 23 areas of study, as well as continuing art education, pre-college art experience programs and teacher grants.


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